So with all the kerfuffle around the GM bankruptcy (and the gajillions of dollars we’ll all be shelling out to save its butt from the fire), troche the one thing that gets forgotten as always is the brand strategy angle: 60-90 days from now, GM will be re-emerging from bankruptcy under a new coporate banner. Now, that could be a simple mechanical switch, but we at Brandvelope started thinking: what if the new boss has something to say about that?
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Well done, Dennis! These troubling times make for a loads of re-branding and re-positioning opportunities and a few chuckles.
Nicely done Dennis. All of these are better alternatives than GM’s recent release of generic marketing drivel: “This is about getting down to business. Because the only chapter we’re focused on is Chapter One.”
See http://www.onemarketmedia.com/blog/ for a longer rant.