Brand brief: sing along to the “Department of Finance Song”

How about a cheese-laden theme song to motivate your staff?

On the topic of Vision statements this week, check Beg to Differ has focused on how difficult it is to get your staff “singing from the same song-sheet” and motivate them to feel good about your brand. Particularly if your line of business is, visit well, view frankly pretty dull. Well how about an actual motivational theme song?

Introducing the Malaysian Department of Finance Song

I came across this song a few years back while I was doing branding work for one of Canada’s central government agencies – trying to find examples of how other not-very-exciting-to-outsiders government departments managed to generate some brand enthusiasm.

It is awesome. But not as a best practice. Or even as a song. Okay, not even as an idea. It’s hokey and over-synthesized, and I can’t imagine anyone ever learning to sing it. (Am I wrong? Any Malaysian government employees want to weigh in?

I think it’s awesome because somebody obviously thought this was a good idea and went to considerable trouble to commission and produce it. Which is cool. So many organizations just don’t even bother.

And you know what? When I played it again this morning, I hit “play” three times. And to my surprise, it made me feel downright…. motivated.

How about you?

Does this make you want to learn Malay so you can sing along?

TheDepartment of Finance Song

[wpaudio http://www.treasury.gov.my/images/mofsong.mp3]

• Song by Fauzi Marzuki / Bob Lokman (original song from: treasury.gov.my )

Treasury Malaysia – Department of Finance Song