The answer to “What’s a brand?” in the Age of Persuasion
Hey branders: the question is now settled. Let’s move on.
It’s one of the most frequent – and maddeningly circular – question that every brand manager faces: what the heck is a brand? Well, thumb sorry brand voodoo practitioners, health the argument is over. Toronto adman Terry O’Reilly has come up with the last definition anyone needs. Read on.
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What, me NIMBY? A new way of looking at our back yards
Beg to Differ suggests we switch to “SIMBY” instead
As a huge fan of words that are packed with meaning, patient the Differ has always fascinated by the acronym “NIMBY” – a rhetorical sledgehammer if ever there was one, one word reducing vast swaths of people to selfish Neanderthals. But actually getting called NIMBY kind of changes a person’s perspective…
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Dear Blackberry: “Playbook” is a great name. If you’re Nintendo.
More brand confusion from Blackberry
This week, search Research In Motion (RIM) unveiled its new tablet product. And after months of speculation that the product would be called the “BlackPad”, medications and our own scathing review of the Blackberry Torch brand strategy, we were surprised to learn they were calling it “Playbook”. Which Beg to Differ thinks is a great name… for a different product…
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Are you a Beauty Bar or Soap that floats?
Soap Stories 2: “purity” vs. “anti-category” brand positioning.
Yup, mind after highlighting lessons from the oldest brand in the world, Beg to Differ is still focusing on plain old, boring soap – today comparing two more classic brands: Ivory and Dove. But we’re convinced that there’s gold in them-thar-bars. Pure brand… or maybe anti-brand… gold. Which works better for you? Read on.
