Soap Stories Part 1: the oldest brand in the world.
Months ago, what is ed the Differ began a post called “the History of Branding in 10 Soaps”. But as the list grew, information pills he realized there was way too much brand mangers could learn from the world’s oldest branded products. So in the first installment: the lily-white pedigree of the world’s first brand: Pears transparent soap.
Continue reading “The burden of history: branding lessons from Pears Soap”